The Rooibos Story

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the rooibos story

The Rooibos Story: page 1

Mother Nature's Lullaby

Rooibos tea is a naturally soothing drink, sweet in taste. . .naturally caffeine free, and low in tannin.
It comes from the leaves of the Rooibos plant, which grows only in the Cedar Valley deep in the heart of South Africa.
Grownups and children have been using Rooibos tea for over 30 years for its gently enriching qualities. In the pages to follow, you will learn more about this miracle from nature.


The rooibos bush in bloom. Aspalathis linearis.

Rooibos tea is a natural herb unique to the South African Cedarberg Mountains. During the summer months the Rooibos plants are harvested, fermented and dried in nature's laboratory. Pure mineral water, fresh mountain air and the hot African sun induces the change from verdant green to the mahogany red of Rooibos tea. Rich in many essential natural elements - to bring you a delicious elixir that you will grow to love.
Enjoyed by native South Africans generation after generation. Rediscovered by botanists in the 18th century, generations enjoyed it for its naturally sweet taste - unaware of the startling powers this wonder of nature possessed nor the wide spectrum of applications we would come to discover.
Not until almost 200 years later, in 1968, when South African mother, Annique Theron, stumbled across this plant's natural healing properties and ability to soothe and pacify her young child. Annique went on to investigate and document its amazing health promoting properties. She set out to share her discovery with others and spread the good news of Mother Nature's Lullaby.
Today her unique findings of this remarkable herbal remedy, have been scientifically researched and have proved to be beneficial not just to babies, but to all ages.

Discover the delicious taste of tranquility
The secrets of the Rooibos are locked in its leaves - discover them for yourself today!

Harvesting Annique's Rooibos tea.
Here, each leaf and stem is hand-picked and dried under the hot African sun.
Annique includes only the purest parts of the tea plant in the final product; none of the less appetizing "toppings" are added. The tea is pasteurized and hygienically treated under the strictest control conditions.

Mother Nature can help you care for those most precious to you. Rooibos tea not only acts as your personal helping hand in fighting allergies and ailments, it is also perfectly suited for growing babies, young children, active teenagers, parents and grandparents alike.
Infancy can be fraught with ailments and conditions that can be difficult to cope with: baby colic, sleepless nights, nausea and stomach cramps, to name but a few. Rooibos tea can soothe baby's discomfort naturally and can be applied topically to help relieve 'cradle cap' and even nappy rash.
Let Rooibos tea become your trusted friend. Precious relief can now be found not only in pacifying babies, but in the relaxation of adults too. A truly holistic wonder, the benefits of Rooibos can assist your baby throughout his or her entire life, and aid you in yours. Suitable for the entire family, Rooibos tea's herbal goodness is awaiting your discovery - treat the ones you love to nature's secret medial wonder.

Rooibos tea - would you want to be without something this good?


Young mother Tiffany turned to Rooibos tea when her baby became restless. Living proof that a contented baby makes for a contented mother.

Tiffany Oldfield and son Jack (2), from Wakefield, UK

The Perfect Daily Beverage


Take a sip from the cup of good health - savour the essence of the Rooibos;
experience the taste of one of nature's wonders. Rooibos tea is not just a herbal remedy that soothes and invigorates both young and old, it's much, much more.

Annique's Rooibos tea is naturally:

  • caffeine free
  • additive free
  • preservative free
  • colourant free
  • very low in tannin
  • Also, pasteurised and hygienically treated to ensure maximum freshness.Every day thousands of people all over the world enjoy the flavour of Rooibos tea as a refreshing, flavoursome drink. As a healing, soothing and digestive aid Rooibos tea releases natural anti-oxidants that actively combat and help neutralise harmful free-radicals affecting your body.
  • Bathing with Rooibos tea can assist by alleviating certain irritations and skin conditions too. Caffeine free and insignificant traces of tannin are just a couple of the health revitalising properties Rooibos tea naturally brings to you.

Discover the Wonder of the Cedar Valley


An Ancient Remedy
Cloaking the slopes of the magical Cedarberg mountains in South Africa, is Rooibos. A natural herb unique to the Cedar Valley in the Western Cape.
Many centuries ago, this tea plant was well-known to the people of the indigenous Khoisan tribe; used by these ancient folk as a herbal remedy for a wide range of ailments. But as their people whittled away, the herbal lore of Rooibos was forgotten.

A Wonder Rediscovered
After botanists discovered the plant in 1772, generations of South Africans simply enjoyed it for its sweet, refreshing taste; unaware of the startling powers this wonder of Nature possessed.
It was Annique Theron who rediscovered its magic. In 1968, this South African mother stumbled across its ability to soothe and calm her baby, relieving the infant of colic and insomnia. Amazed by its natural healing potential, Annique went on to investigate and document its health-promoting properties as a caffeine-free, low-in-tannin tea. Not just for babies, but allergies and ailments across a broad spectrum of age groups.

The Rooibos Revelation
In the years since the publication of her book ("Allergies - an Amazing Discovery"), dr Theron's findings have been scientifically verified. And as the medical world has awoken to the healing powers of Rooibos, intensive research has begun to unearth the secrets locked in its leaves.
With each new revelation, the tea is enjoying increasing popularity among the health-conscious. Not only in its country of origin, but all across the world.
In the webpages to follow, you'll discover for yourself how one little natural leaf works so many wonders....